Toyota Century – true JDM Lux

The Toyota Century is more than just a luxury vehicle; it is a cultural icon and a symbol of Japanese craftsmanship. Since its debut in 1967, the Century has represented the pinnacle of Toyota’s engineering and luxury, combining tradition with innovation to cater to Japan’s elite. With a history spanning over five decades, the Century remains a masterpiece in the world of automobiles. This article delves into its history, key features, interesting facts, and the notable personalities who have owned this remarkable car.

The Toyota Century was introduced in 1967 to commemorate the 100th birth anniversary of Sakichi Toyoda, the founder of the Toyota Group. From its inception, the Century was designed to cater to Japan’s high-ranking officials, corporate executives, and members of the imperial family. Unlike Western luxury cars, which often emphasize speed and flamboyance, the Century was built to reflect understated elegance and supreme comfort.

First Generation (1967–1997)

The original Century was powered by a 3.0L V8 engine, later upgraded to a 3.4L version. Its design featured a boxy, conservative aesthetic, inspired by classic American sedans but infused with Japanese attention to detail. The interior boasted handcrafted wood trim, wool upholstery, and amenities tailored for passenger comfort.

In 1973, the Century received Japan’s first domestically produced V8 engine, the 4.0L 5V-EU. This upgrade solidified its reputation as a technological leader. Throughout its three-decade production run, updates were subtle, focusing on refinement rather than reinvention.

Second Generation (1997–2017)

The second-generation Century introduced a 5.0L V12 engine, making it the only Japanese car with a V12 engine to this day. This new model retained the traditional design cues but featured modernized technology, including advanced suspension systems for a smoother ride. Toyota also prioritized noise insulation, making the car’s interior a sanctuary of silence.

Third Generation (2018–Present)

Unveiled in 2018, the current Century transitioned to a hybrid drivetrain, combining a 5.0L V8 engine with an electric motor. This shift reflects Toyota’s commitment to sustainability without compromising performance. The design remains loyal to its heritage, with subtle updates that enhance aerodynamics and modernity. The interior offers unparalleled luxury, featuring massage seats, advanced infotainment systems, and rear-seat entertainment tailored for dignitaries.

Key Features and Specifications

The Toyota Century’s exterior is characterized by understated elegance. Each model is meticulously handcrafted, with a focus on symmetry and precision. The signature phoenix emblem on the grille represents longevity and rebirth, while the paint undergoes a seven-step process for a mirror-like finish.

The Century’s interior is a sanctuary of opulence. Highlights include:

• Materials: Premium wool or leather upholstery, handcrafted wood accents.
• Technology: Rear-seat controls for climate, audio, and seating positions, alongside advanced noise-cancellation systems.
• Comfort: Adjustable, reclining rear seats with massage functions and footrests.

The hybrid powertrain in the third-generation Century delivers a seamless blend of power and efficiency. The 5.0L V8 engine and electric motor provide a combined output of 425 horsepower. The adaptive suspension ensures an ultra-smooth ride, while the focus remains on passenger comfort rather than driver dynamics.

And now a little of facts and statistics about Toyota Century…

Interesting Facts About the Toyota Century

1. Limited Production: Each Century is hand-built in limited numbers to ensure the highest quality. On average, Toyota produces fewer than 700 units annually.
2. Customizable Features: Buyers can tailor nearly every aspect of the car, from interior materials to bespoke features like custom embroidery.
3. Reserved for Chauffeurs: Many owners hire professional chauffeurs, as the car is designed to prioritize rear-seat comfort.
4. The Imperial Edition: The Century Royal, a special variant, was created for the Japanese Imperial Family. It features bulletproof glass, granite steps, and exclusive upholstery.
5. Unique Ownership Experience: The Century is rarely sold outside Japan, emphasizing its exclusivity.
6. Handcrafted Emblems: The phoenix emblem on the grille is hand-engraved, taking hours to complete.
7. Silent Ride: Extensive soundproofing and advanced noise cancellation make the cabin whisper-quiet, even at high speeds.
8. Cultural Symbol: The Century is often used for state ceremonies and high-profile events in Japan.
9. Longevity: Many first-generation Centuries remain in use today, a testament to their durability and timeless appeal.
10. Symbol of Modesty: Unlike flashy luxury cars, the Century’s understated design aligns with Japanese cultural values of humility and refinement.

10 Most Notable Owners of the Toyota Century

1. Emperor Naruhito The Japanese Emperor uses a specially modified Century Royal for official events. This bespoke model reflects the car’s association with Japanese tradition and prestige.
2. Akio Toyoda The President of Toyota Motor Corporation and descendant of the company’s founder often rides in a Century, highlighting its status as Toyota’s flagship vehicle.
3. Prime Ministers of Japan Numerous Japanese Prime Ministers, including Shinzō Abe and Yoshihide Suga, have used the Century as their official state vehicle.
4. Masayoshi Son The billionaire founder of SoftBank is known for his preference for the Toyota Century, symbolizing both success and respect for Japanese craftsmanship.
5. Yoshitaka Murata The renowned Japanese architect chose the Century for its blend of timeless design and cutting-edge technology.
6. Corporate Executives CEOs of leading Japanese corporations, such as Mitsubishi and Sony, often opt for the Century to reflect their status.
7. Hidetaka Miyazaki The acclaimed video game designer is a fan of the Century, appreciating its understated elegance and luxurious comfort.
8. Hiroshi Mikitani The founder of Rakuten, one of Japan’s largest e-commerce platforms, has been spotted using a Century as his vehicle of choice.
9. Takeshi Kitano The celebrated filmmaker and comedian owns a Toyota Century, valuing its craftsmanship and cultural significance.
10. Ken Watanabe The internationally renowned actor is another proud Century owner, demonstrating its appeal across various spheres of Japanese society.

The Toyota Century is not merely a car; it is a statement of tradition, craftsmanship, and exclusivity. Designed to cater to Japan’s elite, it blends timeless design with cutting-edge technology. From its V12 legacy to its hybrid future, the Century continues to set the standard for luxury vehicles in Japan. Whether serving emperors, executives, or icons of Japanese culture, the Century remains an enduring symbol of prestige and refinement.